GA4 + GTM measurement
Measurement journey built to reduce blind spots between campaign, website and result.
Verifiable evidence
connected steps5 steps
core tools2 tools
decision output1 report
Problem
Events, conversions and parameters needed organization to make campaign analysis reliable.
Action
I mapped source, landing page, GTM events, GA4 analysis and final reporting for decisions.
Tools
GA4 · Google Tag Manager · UTMs · Eventos · Conversões
Result
Events, conversions and parameters now form a documented journey across ads, website, GA4 and reporting, making audits and funnel analysis easier.