planning and optimization

Multichannel paid media

Campaigns across Meta, Google, TikTok and LinkedIn tracked through funnel, spend and business-goal views.

media coverage4 platforms
Main deliverable

Weekly multichannel analysis with budget, audience and creative recommendations.

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data storytelling

Reports and dashboards

Weekly reports and dashboards that turn media numbers into executive reading and next steps.

KPIs in the sample4 indicators
Main deliverable

Recurring executive report with KPIs, comparisons and next steps.

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tracking and events

GA4 + GTM measurement

Measurement journey built to reduce blind spots between campaign, website and result.

connected steps5 steps
Main deliverable

Documented journey across ads, website, events, GA4 and reporting.

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development

Web projects as an edge

I use development to create interfaces, landing pages and tools that make data and content more useful.

published projects10 projects
Main deliverable

Functional web interfaces that turn business needs into usable tools.

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4 · Featured projects

Featured projects

A selection with the strongest signals of data, product thinking and technical autonomy.