Multichannel paid media
Campaigns across Meta, Google, TikTok and LinkedIn tracked through funnel, spend and business-goal views.
Verifiable evidence
media coverage4 platforms
analyzed points5 in the funnel
cadenceonce a week
Problem
Performance needed to connect spend, channel, audience and conversion without relying on isolated platform views.
Action
I organized analysis by funnel stage, standardized KPIs and turned campaign learnings into optimization recommendations.
Tools
Meta Ads · Google Ads · TikTok Ads · LinkedIn Ads · GA4
Result
A consolidated weekly routine now supports budget, audience and creative recommendations through the same funnel view for teams and clients.