media, data and performance

Felipe Soares

Media & Data Analyst with a technical foundation in web development.

I work across paid campaigns, measurement, reporting, CRM and performance analysis, connecting data to business decisions.

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Meta AdsGoogle AdsTikTok AdsLinkedIn AdsGA4GTMReportingDashboardsReactNext.js

Experiencemedia background Casesselected projects Toolsworking stack

Analysis and visualization

I create performance reads with clear KPIs, channel comparisons and practical recommendations for the next round.

Reports and dashboards

weekly reportexample

Spend$ 8.9k

Leads486

CPL$ 18.31

CTR3.8%

lead growth+164%

184

246

318

486

W1W2W3W4

Planning

I work on campaign planning and optimization across Meta, Google, TikTok and LinkedIn, always connecting budget, audience and goal.

Paid media

Campaign structure

Funnel analysis

Budget optimization

Spend

$ 8.9k

Reach

142k

Clicks

7.3k

Website visits

5.9k

Conversions

486

GA4 + GTM

I set up events, conversions and tags to make the connection between campaign, website and result more reliable.

Measurement

Events and conversions

Tracking audit

Campaign parameters

measurement journey

AdsSource

LandingPage

GTMEvents

GA4Analysis

ReportDecision

Development

I use development as support to create landing pages, dashboards and interfaces focused on clarity and performance.

Web projects

React, Next.js and TypeScript

Interfaces for data

Responsive landing pages

CTA

Form

Analytics

Certificates

To deepen my knowledge, I continuously pursue courses and specializations to keep growing in my field.

Google Ads Search Professional CertificationVer credencial ↗

Google Ads MeasurementVer credencial ↗

latest project

Brasileirão Database

An independent platform bringing decades of Brazil’s Série A data into one interactive experience. Explore results by round, league standings, club campaigns, match statistics, records and how teams progress throughout each season.

Next.jsReactTypeScriptPythonSQLVercelAI

Explore project Open Brasileirão Database

Current season

01 / 06

Next step

Shall we turn data into better decisions?

We can talk about paid media, measurement, performance analysis, web project development and SEO.

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