Reports and dashboards
Weekly reports and dashboards that turn media numbers into executive reading and next steps.
Verifiable evidence
KPIs in the sample4 indicators
compared periods4 weeks
cadenceonce a week
Problem
The data existed, but needed narrative, context and prioritization to support fast decisions.
Action
I structured reads with KPIs, channel comparisons, lead evolution and actionable recommendations.
Tools
Looker Studio · Google Sheets · GA4 · Python · Codex
Result
KPIs, comparisons and recommendations now arrive in one recurring report, reducing fragmented analysis and making next steps explicit.